“LA’AL Textiles” named Tajik Brand of the Year 2017

“LA’AL Textiles” named Tajik Brand of the Year 2017

Out of 68 well-known Tajik brands considered at the national Pick of Glory competition, “LA’AL Textiles” has been selected as Brand of the Year 2017.

“LA’AL Textiles” was formed in 2015 by nine companies producing mainly embroidery and carpets and all struggling to make sufficient sales to maintain production and pay salaries to their staff, most of whom were women.

Through a United Nations Industrial Development Organization (UNIDO) project funded by the Russian Federation and the People's Republic of China, these pilot beneficiary companies went through full enterprise diagnosis studies resulting in the development and joint implementation of industrial modernization plans to help improve the technological cycle, introduce innovative marketing tools, and develop new unique competitive products not only for local markets, but also targeting potential export markets based on the market positioning studies conducted.

For more information see the online article or contact:  Mr. Farrukh Alimdjanov (F.Alimdjanov [at] unido.org)