Trade promotion capacity building - Japan
JETRO is engaged in assisting developing countries through activities such as establishing product design and quality improvements, industrial infrastructure, export promotion and the promotion of market linkages between Japan and developing countries. JETRO assistance is provided through a combination of various business means, including the provision of experts, training and twinning programmes for building capacity, and facilitating the participation of developing countries in exhibitions and trade fairs, all with the overall objective of supporting the establishment of business relations between Japanese and local companies. JETRO has been working on various projects and activities aimed at boosting African exports to Japan through Trade Fair and facilitating African firms to enter the Japanese market. Some of the JETRO projects focus on products such as shea butter from Western Africa and cut flowers from East African countries, such as Kenya and Ethiopia. JETRO experts provide support to production, quality improvements and building market linkages between Africa, Asia and Japan.